Welcome to the Pub Coach Academy
Helping Pubs Launch, Grow & Thrive
Practical training, expert coaching, and proven business strategies for pub operators who want to build more profitable, successful businesses.
At Pub Coach, we help pubs and hospitality businesses unlock their full potential through practical marketing, hands-on coaching, and real-world sales strategies that deliver results.
With decades of experience in the UK pub and hospitality industry, we understand what makes pubs succeed — great people, great planning, and great local marketing.
Whether you're launching your first pub, taking on a new tenancy, or managing a growing estate, our courses and coaching programmes give you the tools, confidence, and commercial know-how to succeed.
Start Your Free Trial Today
Get free access to the introduction modules of all our courses and discover whether Pub Coach is the right fit for you.
✔ No commitment
✔ Learn at your own pace
✔ Explore all course introductions for free
Featured Courses
Financial Know-How
Take control of your finances and make smarter business decisions.
Running a successful pub isn't just about serving great food and drink — it's about understanding the numbers behind your business.
This course covers:
✔ Business structures – Ltd Company, Sole Trader or Partnership
✔ Pubs Code – Understanding your rights and responsibilities
✔ VAT, Corporation Tax, PAYE, National Insurance and Self Assessment
✔ Margins, Yields and Pricing Strategies
✔ Wage Cost Calculations and Labour Management
✔ Cash Flow Management
✔ Profit & Loss Accounts
✔ Return on Investment (ROI)
Perfect for anyone who wants to understand the financial side of running a pub and improve profitability.
Seven Steps to Sales Success
The marketing and business growth programme trusted by over 1,000 pub operators.
The 7 Steps to Sales Success turns traditional marketing theory into practical tools that can be implemented immediately in your pub.
Learn how to:
✔ Grow your customer base
✔ Increase sales and profitability
✔ Understand your local market
✔ Identify new opportunities
✔ Create effective marketing plans
✔ Build stronger customer loyalty
Each of the 7 steps provides simple, actionable tools designed specifically for pubs.
More Than Just Training
Marketing Support for Pubs
We help pubs connect with their communities through tailored marketing strategies that drive awareness, footfall and repeat visits.
From launch campaigns and investment projects to ongoing sales-building activity, our marketing support is designed to deliver measurable results.
Start-Up & Investment Support
Planning your first pub?
Opening a new venue?
Refurbishing an existing site?
Pub Coach provides support from concept through to launch, helping publicans navigate business planning, licensing, marketing and opening activity with confidence.
Trusted by Industry Leaders
Pub Coach has worked with some of the UK's leading pub companies, including:
• Greene King
• Admiral Taverns
• Wadworth
Our experience spans both national pub companies and independent operators, giving us a unique understanding of the challenges and opportunities across the entire industry.
Why Choose Pub Coach?
✔ Over 30 years of pub, hospitality, marketing and PR experience
✔ More than 1,000 pub operators trained through our programmes
✔ Practical advice that can be applied immediately
✔ Flexible learning through online courses, workshops and coaching
✔ Trusted by some of the UK's biggest pub companies
Ready to Grow Your Pub Business?
Whether you're launching your first pub, improving profitability, developing your team or building stronger marketing campaigns, Pub Coach can help.